You have great products. Or services. Or both. And your business has been growing. Or at least it will be when you get to fully implement your vision! However, to get growing and keep growing, you know you need to “Future Proof Your Business”. The key to success is focusing on the right things that drive revenue and profit growth in your business and in turn, enabling these in the most effective way with a clear, achievable plan. This will create success after success – and future proof business growth – that just keeps getting better and better.
Ask yourself these questions:
- Are we all clear on where our business is headed?
- Do we get the best out of each other as a team?
- Will our systems and processes help us to scale?
- Is our product and service portfolio working as well as it should?
You can create future proof business growth right now, by recognising that there is a clear chain of activities that drive your customer relationships and numbers, how much they spend, how often and what they spend it on, thus growing your revenue and profits. In turn, you start to create a business that is more valuable and enjoyable for you and your team.
Our key learning, from more than 20 years of growing businesses (our own and our clients), is that great results come from a relatively small set of growth drivers, that succeed or fail based on the effectiveness of a number of enablers.
Enablers x Drivers = Results
These enablers are Purpose, People, Process, Product and Prospects.
Our three step Ready? Plan. Grow! approach quickly assesses the growth drivers and enablers for your business, working backwards from the results that you will achieve. Then it recommends a combination of activities you can conduct, or ask us to support, packaged in a way that makes sense and brings immediate benefits.
Is your business purposeful?
When you, your team and your customers are clear on the overriding purpose of your business, and you have a clear and shared strategy to achieve it, you have taken the first step on the road to future proof business growth. A clear purpose guides your team in making better decisions. It attracts great talent and enables your future proof business growth.
Are your people enabling growth?
Business owners and leaders often grapple with questions such as should I recruit or develop the people I have? Once you understand which skills and behaviours are enabling growth, then you can make informed decisions about your people in order to future proof business growth. Many businesses are sitting on gold-mine of potential that can be released by engaging your people and building the unique qualities of your culture.
Do your processes and systems support growth?
Your processes and systems deliver value (in the form of products and services) to your customers. When you understand whether they make it easier for your customers to buy from you, then you can make improvements. When you’re clear on the extent they are helping your staff to do their jobs better, you can make changes and if necessary, leverage technologies to make your processes work more efficiently and effectively.
Will your product/service portfolio naturally encourage more sales?
Having the right hierarchy of products and services, including free products and services that build trust and allow prospects to try out your services (or learn more about them) is crucial in driving growth.
Are you looking after your prospects and turning them into customers?
And once they are customers are you looking after them at every stage of their involvement with you? Many businesses constantly focus on “filling the funnel” that is generating new prospects. Converting your existing leads and looking after your existing customers to increase their spend with you can be much more effective than filling the funnel.
We have taken years of big-company consulting experience and turned it into a structured approach to address these questions and more. Interested? Read more about our transformational Ready? Plan. Grow! approach and our philosophy, or learn with us by reviewing the blog.
Future proof your business!
Take the first step now!
We LOVE helping small and medium-sized businesses to grow. Contact Paul Slater now on 07770 740 587. A five-minute chat will confirm whether we have the right services to help you grow, or alternatively, complete a query here. See our customer testimonials here.